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I thought I
would show this month's visitor figures in a slightly different
format to the usual by including a totally unedited summary
report for the year so far, reprinted direct from my server
log analyser.
As
can be seen, Wyenot.com has been extremely popular
so far this year with a 4 million 'hits' mark being reached
in less than eleven months and over 700,000 pages of the
site being viewed by real people within the same period.
During
November 2005, an average 676 people viewed 2,600 pages
of the site every day. Throughout the year 2005,
Wyenot.com and Wyenot News has brought an absolutely huge
amount of tourism business to the area, from which every
single business in the area which relies on tourism has
benefited. More local business have supported me this year
than in previous years and the renewal rate from those businesses
still trading who supported me last year by advertising
has been 100%. Not one of them has even needed to be sent
a reminder! Although I am still running Wyenot.com at a
personal financial loss, I do now see light at the end of
the tunnel. It has been a long hard and physically exhausting
struggle with eighteen hour days, several times per week
but I am determined to continue because I know that very
soon my efforts will begin to pay off and, as well as continuing
to help everybody else, Wyenot.com will begin to
reap me some benefits.
When
I first started this web site I had two big disadvantages.
Firstly, foot and mouth disease hit the area within months
of its launch and, although the web site was bringing tourists
to the town during the crisis, local internet awareness
was virtually nil. Although I approached the main tourism
group trying to make the area popular again with my idea,
they dismissed me with an attitude indicating that I was
an insignificant, silly little boy with a no hope idea.
Secondly,
I had to contend with the copy cats who had more money than
I and were able to throw launch parties for councillors
and other 'important' people. I think after five years of
genuine dedication and strong will to continue, despite
the setbacks Wyenot.com has come out on top and local
people have become very well aware of what works and what
clearly does not. I think in fact that the misinformation
readily disseminated by above mentioned group has actually
done more harm than good to local business. By offering
a service which was not provided or at least, provided very
badly, they gave the internet in general a bad name and
local business lost faith in a system which could in fact
have been their saviour.
I
have deliberately never gone around the local businesses
pushing Wyenot.com as an advertising medium and I
have never sent out monthly emails to my advertisers, supplying
them with a 'monthly hits' figure which can only be described
as absolute misleading rubbish. (The number of people who
have shown me these emails is just incredible!) Four hundred
'hits' on an advertisement means absolutely nothing if they
have all been visits by internet scanning robots and the
page has never actually been seen by a human being or generated
any business whatsoever for the advertiser.
I
am a firm believer in allowing local people to discover
this web site in the same way that the tourists themselves
do. The figures below speak for themselves... Four million
hits in eleven months actually equates to a little under
two hundred thousand viewers. Rather than just switch off,
those two hundred thousand viewers actually went on to look
at over seven hundred thousand pages of the web site and
all advertisers on Wyenot, especially those in the
tourism industry have reported a significant increase in
business as a direct result of having a page on this web
site.
The
thing which makes Wyenot.com work is total dedication to
keeping it current and interesting to both local people
and visitors alike. If the BBC showed the same episode of
Eastenders every day, nobody would watch it. Wyenot News
has regular readers from all continents, all parts of the
UK and even in Ross-on-Wye. Building a regular readership
in Ross has been by far the most difficult task to accomplish
but it's getting there and when I go somewhere to take a
photograph, more people are recognizing me as the Wyenot
photographer, as opposed to the Ross Gazette photographer.
After all, I was the Wyenot photographer first but the Ross
Gazette liked my photos and started using them. I am extremely
grateful to the Ross Gazette for this as I would have had
to give up long ago without photo royalties keeping me afloat
financially. The way it works now is that we help each other
- some of my news leads come from the Gazette and some of
the Gazette's come from me. Unlike the copy cats who are
still out there, copying without a single idea of their
own, I never go out of a Wednesday, buy a Gazette and just
copy a story word for word hoping that this will increase
readership. I research the news myself.
To
answer the most frequent question I am asked. No I do not
get paid when people visit Wyenot.com or read Wyenot News
and I have never received any grants. The only money I receive
from this web site is from those businesses who pay me £45
per year to advertise and the very rare, odd donation. So
far, in five years, I have made £40 from donations
and a little under £3,000 from advertisers. The rest
has come from my own pocket.
If
you take the official Herefordshire Tourism web site as
an example, assuming you can find it. I have been told that
the Council pay £46,000 per year to maintain that
web site. If this figure is accurate (and it seems quite
reasonable as they would have to employ several people to
do the maintaining) I therefore calculate that in five years,
had I been given the same budget I would have made £226,960
less the cost of equipment required. As it is, I have made
£3,040 and spent far more than that on computer and
camera equipment. As I mentioned earlier though - more local
businesses are taking an interest these days, I now see
light at the end of the tunnel financially and I'm absolutely
determined to continue. Wyenot.com and Wyenot News are hard
work but I enjoy what I do and, if you enjoy what you do,
you need never 'go to work' again.
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