all people who advertise on Wyenot are very well aware (especially
those directly involved in the tourism industry) Wyenot.com
is almost certainly the most effective local advertising
medium around - better than newspapers, the Tourist Board,
magazines and it is even a strong rival to television. This
is because, as younger generations grow up living and breathing
computers, virtually everybody who wants to research a holiday
or any other major purchase goes directly to Google first.
And due to the unbelievably massive amount of work put in
to keep Wyenot.com and Wyenot News popular with both regular
readers and those just looking up one-off information, 'Wyenot'
ranks at the top of all web search media for virtually everything
local to Ross-on-Wye.
thing I have deliberately never done is push the advertising
side of this local news, tourism and community medium by
going around touting for business. I hate sales people cold
calling me on the phone or turning up on the doorstep and
so have never done this to other people. Other than the
sign writing advertisement for the local news on my car,
my policy has always been to let people discover 'Wyenot'
for themselves, by recommendation.
know for a fact (because people have shown me) that some
local internet advertising companies send out bullshit emails
every month to their clients, quoting 'hits' figures on
their web advertisements. This is another thing I have never
done because as soon as people place an ad on 'Wyenot.com',
they are invariable, immediately pleasantly surprised by
the result, so I have always let this just speak for itself.
Some have migrated to 'Wyenot' from other local web sites
and told me how they have gone immediately from a zero enquiry
return level to an unbelievably high return.
of these pleased businesses tell others how well it works
and some keep it to themselves. Some have even offered me
money not to take on an advertisement from one of their
rivals. This, I have always refused because 'Wyenot'
is for everybody!
year, the tourism industry throughout the whole of Herefordshire
and the Wye Valley (along with the rest of the United Kingdom)
has taken a dive due to the atrocious summer we have had
so far. You can see it in the figures. As a result, several
'Wyenot' customers have asked me, 'How many times has my
page on Wyenot been looked at this month?' For
this reason only, I have published a chart below - which
is not just bullshit 'hits' information. It shows the actual
times somebody has specifically gone to read an advertising
page on the 'Wyenot' web server to look up information on
that particular local business.
newspaper or magazine advertisements, where people might
read an article on the same page as your advertisement,
those businesses listed below could actually include each
numeric unit in the chart as an actual enquiry - even if
the reader did not choose to contact your particular business
by phone and take it further. This is because they are pages
specific to that particular business, which the reader of
'Wyenot' has singled out to enquire further about, having
seen the 'link' leading to it elsewhere on the medium. I
can see quite clearly on the server log, people checking
one guest house against another to make their choice. In
general, high page views / low bookings = accommodation
too expensive or not the particular facilities that people
are looking for.
few notes of explanation:
the month is blank, that means that your advertisement
did not exist during that month.
low figures in the first month of an advertiser coming
onboard are due to that month being a part month - sometimes
as little as just one day.
server log does not count my own visits to the 'Wyenot'
web server whilst testing these pages because I test before
uploading and very rarely look at the ads again because,
with everything else, I don't have time.
few interesting points:
would seem that visitors to the area like to visit places
by the river - note the extreme popularity of riverside
places such as the Saracen's Head, Riverside Inn, White
Lion . . . (The Hope & Anchor will not show in the
stats until September as it went live mid August, but
the page is already high in the page rankings).
can be just the name of your business that helps and
not for reasons of alphabetical order. One of the reasons
the 'Wye Knot Inn' (which comes virtually at the end
of the alphabet) does particularly well is because people
confuse 'Wyenot News', thinking that the 'Wye Knot Inn'
is involved (hence the 'no relation' on their page).
The 'White House Guest House' does well from both being
by the river and people either loving or hating George
Bush - honestly - I can see it in the Google search
those businesses with the very lowest figures below
have reported a high success rate from advertising on
'Wyenot'. Some of those advertising on 'Wyenot' have
sent me extra money at renewal, voluntarily, telling
me that I still do not charge enough. Thank you! I am
still trying to keep the site affordable for everybody.
you look at the tourist businesses that have been onboard
for the whole 12 month period, you can see that people
begin to plan their holidays in January, then again
in March/April. Only a few people plan their holiday
in November, December and February.
chart below shows the top 10 most read advertising pages
on 'Wyenot' - most of these advertising pages have had
more visits than the average individual guest house
web site (i.e. www.joebloggs.co.uk) would have in a
least visited advertising page on Wyenot that has been
in existence for the full 12 month period has had 783
readers. Even this is more than some individual web
sites have in a year.
10 MOST VIEWED ADVERTISING PAGES IN THE PAST 12 MONTHS
Month Total Readers (Initial
Wye Knot Inn
Royal, Symonds Yat
Bridge at Wilton
Cottage, Symonds Yat
don't know where the enquiries are from:
comment I often hear is that, when booking or purchasing
something, people do not say where they found out about
the service on offer, and when they do, they say something
like 'the internet'. Most advertisers do realize that a
very high percentage of enquiries come via 'Wyenot' - especially
those who study the referral statistics on their own web
have made a recent change to all 'Wyenot' advertising
pages (this week) by adding a request at the bottom asking
readers to say that they found the particular service via
'Wyenot.com' rather than just 'on the internet. Not everybody
will take notice, of course (I know from the amount of people
that ring the wrong phone number and try to book a room
for the night in my house that many people do not read properly,
they just look at the pictures) but hopefully, those who
do will help give users of the 'Wyenot' service that little
bit more information to help in the future.