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The place for information on Ross-on-Wye and the Wye Valley

WYENOT NEWS - ROSS-ON-WYE
1
Wyenot News - The Weekly News Magazine for Ross-on-Wye, Herefordshire
Issue No. 161 - Wednesday, 22nd August 2007
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IN THIS ISSUE
Page 1 [Moped Rider dies at Wilton - Macmillan Success - Flood work to begin - John catches record carp on the Wye]
Page 2 [Saturday evening fun at the Con Club - Collecting AS and A-Level Results]
Page 3 [Jane and Paul - Will Killeen at the Hope - Vintage Club Ralley - Bees and Honey - Basement Youth Trust]

Page 4

[What we do in our time off from Wyenot News - What's Happening in Ross this week]
Page 5 [Wild Play comes to Ross-on-Wye - Nature Watch]
Page 6 [Pole Dancing at the White Lion - Rugby - Ross in Bloom results]
Page 7 [The vital statistics of those who advertise on Wyenot - Weather Station]
Page 8 [Herefordshire County News]
The vital statistics of those who advertise on Wyenot

As all people who advertise on Wyenot are very well aware (especially those directly involved in the tourism industry) Wyenot.com is almost certainly the most effective local advertising medium around - better than newspapers, the Tourist Board, magazines and it is even a strong rival to television. This is because, as younger generations grow up living and breathing computers, virtually everybody who wants to research a holiday or any other major purchase goes directly to Google first. And due to the unbelievably massive amount of work put in to keep Wyenot.com and Wyenot News popular with both regular readers and those just looking up one-off information, 'Wyenot' ranks at the top of all web search media for virtually everything local to Ross-on-Wye.

One thing I have deliberately never done is push the advertising side of this local news, tourism and community medium by going around touting for business. I hate sales people cold calling me on the phone or turning up on the doorstep and so have never done this to other people. Other than the sign writing advertisement for the local news on my car, my policy has always been to let people discover 'Wyenot' for themselves, by recommendation.

I know for a fact (because people have shown me) that some local internet advertising companies send out bullshit emails every month to their clients, quoting 'hits' figures on their web advertisements. This is another thing I have never done because as soon as people place an ad on 'Wyenot.com', they are invariable, immediately pleasantly surprised by the result, so I have always let this just speak for itself. Some have migrated to 'Wyenot' from other local web sites and told me how they have gone immediately from a zero enquiry return level to an unbelievably high return.

Some of these pleased businesses tell others how well it works and some keep it to themselves. Some have even offered me money not to take on an advertisement from one of their rivals. This, I have always refused because 'Wyenot' is for everybody!

This year, the tourism industry throughout the whole of Herefordshire and the Wye Valley (along with the rest of the United Kingdom) has taken a dive due to the atrocious summer we have had so far. You can see it in the figures. As a result, several 'Wyenot' customers have asked me, 'How many times has my page on Wyenot been looked at this month?' For this reason only, I have published a chart below - which is not just bullshit 'hits' information. It shows the actual times somebody has specifically gone to read an advertising page on the 'Wyenot' web server to look up information on that particular local business.

Unlike newspaper or magazine advertisements, where people might read an article on the same page as your advertisement, those businesses listed below could actually include each numeric unit in the chart as an actual enquiry - even if the reader did not choose to contact your particular business by phone and take it further. This is because they are pages specific to that particular business, which the reader of 'Wyenot' has singled out to enquire further about, having seen the 'link' leading to it elsewhere on the medium. I can see quite clearly on the server log, people checking one guest house against another to make their choice. In general, high page views / low bookings = accommodation too expensive or not the particular facilities that people are looking for.

A few notes of explanation:

  • If the month is blank, that means that your advertisement did not exist during that month.
  • The low figures in the first month of an advertiser coming onboard are due to that month being a part month - sometimes as little as just one day.
  • The server log does not count my own visits to the 'Wyenot' web server whilst testing these pages because I test before uploading and very rarely look at the ads again because, with everything else, I don't have time.

A few interesting points:

  • It would seem that visitors to the area like to visit places by the river - note the extreme popularity of riverside places such as the Saracen's Head, Riverside Inn, White Lion . . . (The Hope & Anchor will not show in the stats until September as it went live mid August, but the page is already high in the page rankings).
  • It can be just the name of your business that helps and not for reasons of alphabetical order. One of the reasons the 'Wye Knot Inn' (which comes virtually at the end of the alphabet) does particularly well is because people confuse 'Wyenot News', thinking that the 'Wye Knot Inn' is involved (hence the 'no relation' on their page). The 'White House Guest House' does well from both being by the river and people either loving or hating George Bush - honestly - I can see it in the Google search strings.
  • Even those businesses with the very lowest figures below have reported a high success rate from advertising on 'Wyenot'. Some of those advertising on 'Wyenot' have sent me extra money at renewal, voluntarily, telling me that I still do not charge enough. Thank you! I am still trying to keep the site affordable for everybody.
  • If you look at the tourist businesses that have been onboard for the whole 12 month period, you can see that people begin to plan their holidays in January, then again in March/April. Only a few people plan their holiday in November, December and February.
  • The chart below shows the top 10 most read advertising pages on 'Wyenot' - most of these advertising pages have had more visits than the average individual guest house web site (i.e. www.joebloggs.co.uk) would have in a year.
  • The least visited advertising page on Wyenot that has been in existence for the full 12 month period has had 783 readers. Even this is more than some individual web sites have in a year.
TOP 10 MOST VIEWED ADVERTISING PAGES IN THE PAST 12 MONTHS
Position Advertising Page 12 Month Total Readers (Initial enquiries)
1 The Saracen's Head 7847
2 The Wye Knot Inn 6430
3 Radcliffe Guest House 6384
4 Old Court Hotel 6232
5 Riverside Inn 6161
6 White Lion 5681
7 The Royal, Symonds Yat 5237
8 The White House 5170
9 The Bridge at Wilton 4707
10 Rose Cottage, Symonds Yat 4598

I don't know where the enquiries are from:

One comment I often hear is that, when booking or purchasing something, people do not say where they found out about the service on offer, and when they do, they say something like 'the internet'. Most advertisers do realize that a very high percentage of enquiries come via 'Wyenot' - especially those who study the referral statistics on their own web site.

I have made a recent change to all 'Wyenot' advertising pages (this week) by adding a request at the bottom asking readers to say that they found the particular service via 'Wyenot.com' rather than just 'on the internet. Not everybody will take notice, of course (I know from the amount of people that ring the wrong phone number and try to book a room for the night in my house that many people do not read properly, they just look at the pictures) but hopefully, those who do will help give users of the 'Wyenot' service that little bit more information to help in the future.

'Advertising Page' views between August 2006 and July 2007

ADVERTISER Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
4 WYE RAPIDS 2 400 267 188 161 329 235 220 267 210 247 222
ABOUT TIME COTTAGE   70 343 332 266 326 266
ANCHOR LODGE 428 341 292 182 186 256 237 281 287 350 317 292
ARCHENFIELD VET   18 195 147 109 123 160 156 149 98
ARCHITECTURAL IRONMONGERY 417 356 375 382 273 301 264 235 226 272 242 225
AUDREY'S FISH BAR   152 192 155 148
BISHOPSWOOD HOUSE 150 133 145 110 124 161 136 116 127 141 114 152
BLUEBELL COTTAGE 312 120 106 113 196 427 326 307 298 291 277 257
BROADLANDS   2 204 270 236 258
BROOME FARM 420 294 277 191 182 202 196 250 232 272 379 409
BUCK HOUSE 254 223 184 126 135 211 165 184 162 146 173 170
BURTON MILL   42 194 192 194
CASTLE LODGE 378 283 294 234 183 264 262 249 288 269 282 291
CHASEDALE HOTEL   372 209 223 288 250 302 239 284 255 234
CLOISTERS   11 259
COLGARRON LODGE   2 221 205 199 159 184 145
COLIN'S TYRECARE 99 84 86 104 113 82 61 61 83 62 76 59
CROSS KEYS 519 358 355 233 196 275 262 263 329 370 325 329
DUST BUSTERS   15 155 116 89 109 87 75 76 75
E & I WILLIAMS 179 146 139 128 141 165 121 170 322 199 149 154
FARMERS ARMS   98 200 182 239 169 165 188 172 217 176
FARR COTTAGES   22 276 218 197 226 176 207 169
GARTH COTTAGE   275 257 247 275
HOLLY TREE HOUSE 324 341 265 210 192 342 257 253 284 315 227 236
INN ON THE WYE   6 305 517 481 521 542 736 728 689
JD'S & JACQUELINE'S   356 280 271 270 184 132 218 203 211 172
KERN PROPERTIES 140 110 110 116 113 111 97 102 112 102 101 111
KERNE COTTAGE 260 250 234 141 202 252 188 177 200 180 198 176
KINGFISHER CRUISES   201 350 333 324 345
KINGS HEAD HOTEL 492 398 403 260 253 380 318 308 344 370 303 346
LORRAINES 126 134 192 122 166 138 106 106 97 101 94 108
MEMENTOS 95 83 104 102 90 106 65 67 80 72 82 66
MINERVA INTERIORS 101 95 121 99 118 132 90 93 97 100 129 103
MOLLY MAY'S   153 173 189 150 138 145 117 92 92
NATURE'S CHOICE   2 190 163 224 223 241 220 218 189 173
NESTING PLACE 61 147 126 122 134 123 109 122 104 125 111 116
NEW LIFE CHURCH 89 76 100 89 90 95 74 77 74 64 80 77
NORTON BOUNDARY 69 52 65 59 81 84 53 54 69 79 63 55
NORTON COTTAGES 272 267 225 148 162 283 207 195 218 206 198 169
NORTON HOUSE 253 193 185 135 108 181 135 164 204 191 157 171
OLD COURT FARM 290 275 258 166 169 245 218 240 248 224 247 231
OLD COURT HOTEL 652 490 529 358 274 462 442 531 583 611 613 687
OLD PUMP HOUSE 447 372 266 210 165 309 257 267 292 257 269 262
PENGETHLEY MANOR 294 246 298 193 141 273 240 257 260 285 271 305
PENNY ROYAL COTTAGE   2 196 184 284 244 238 230 195 201 195
PEREZ 107 110 124 99 96 105 70 81 85 65 74 74
PORTLAND HOUSE 289 241 227 153 158 201 180 209 226 224 241 209
PRINCE OF WALES 252 268 346 234 216 326 262 243 220 297 240 288
PRIORS MEAD   23 142 107 131 114 126 146 127
RADCLIFFE GUEST HOUSE 810 653 552 420 394 453 411 507 563 502 490 629
REVOLUTIONS 220 200 210 185 220 191 164 198 209 202 236 207
RIVERSIDE INN 829 635 620 429 317 408 359 458 471 587 523 525
ROSE COTTAGE 504 411 616 230 199 302 298 375 371 418 448 426
ROSE COTTAGE TEA GARDEN   63 259 262 252 253
ROSS CIDER & PERRY   180
ROSS GARDEN STORE   18 171 166 132 152 156 131 103 93
ROSS HEALTH & FITNESS 132 135 172 146 167 212 120 145 126 146 142 122
ROSS HERITAGE CENTRE FREE AD 148 184 218 189 133 187 222 294 225 241 198 163
ROSS LIVE 320 114 127 109 104 120 92 109 127 137 119 127
ROSS ROUND 175 122 154 109 133 137 44 85 138 121 123 108
ROSS TOWN COUNCIL   2 136 221 244 211 277 234 189
SARACENS HEAD 992 691 590 386 326 526 538 613 827 834 783 741
SERENDIPITY MEWS   43 281 225 170
THATCH CLOSE 303 260 221 145 140 153 184 193 205 225 224 194
THE BARREL INN   288 197 163 202 117 112 145 117 112 114
THE BRIDGE AT WILTON 570 442 463 334 280 395 337 355 348 466 373 344
THE HALT   176 206 185
THE NEW INN   268 209 239 238 270 217 212
THE PLOUGH INN   279 156 161 177 190 123 131 118 151 149
THE RED LION   7 272
THE ROCK 371 304 236 151 132 199 195 237 284 284 299 271
THE ROYAL HOTEL SY 542 492 452 316 233 430 341 397 455 501 503 575
THE WELLY SHOP   13 180 231 240
THE WHEELWRIGHTS 280 212 209 142 133 200 170 164 178 157 161 150
TRECILLA FARM 302 250 236 129 140 157 170 158 208 207 191 210
TREETOPS 375 268 258 155 142 179 229 244 270 249 272 261
TRUFFLES 217 211 385 324 331 221 186 251 239 239 277 276
TUMP FARM 356 210 170 112 120 200 198 202 290 256 285 262
WALNUT TREE COTTAGE 371 315 322 215 177 271 244 259 325 322 313 270
WATSONS COTTAGE 426 309 240 174 163 253 190 225 217 203 183 176
WHITE HOUSE 639 511 466 304 229 354 387 472 519 479 418 392
WHITE LION 561 393 402 281 284 434 396 467 554 635 628 646
WILTON COURT 433 333 351 266 194 320 251 301 286 310 257 292
WYE KNOT INN 799 515 572 353 281 495 452 558 640 729 506 530
WYE VALLEY VIEW 350 261 234 183 164 278 257 226 271 254 250 247
WYEAVON 198 153 138 108 111 155 145 152 176 124 157 126
WYEDEAN CANOE CENTRE 673 430 237 147 139 240 233 312 571 560 494 543

Ross-on-Wye Weather Station Readings

Ross-on-Wye Weather Station is located by the tennis courts and bowling green at 'Crossfields' and is one of the important stations around the country which regularly sends data to the Meteorological Office. This is why Ross-on-Wye is sometimes mentioned on the BBC weather reports. It is currently still a manually monitored station and readings are taken twice per day by husband and wife team, June and Rex Swallow.

Figures for week commencing Monday, 13th August 2007
n
n Mon. Tue. Wed. Thu. Fri. Sat. Sun.
Sunshine (hours) 4.6 0.6 2.0 8.2 4.6 0 0.2
Rainfall (mm) 5.3 3.3 12.3 0.4 1.6 6.8 Trace
Rainfall (inches) .21 .13 .49 .01 .06 .27 Trace
Maximum Temperature (C) 21 21 20 18 19 17 16
Maximum Temperature (F) 70 70 68 64 66 63 61
Minimum Temperature (C) 12 13 15 10 10 13 14
Minimum Temperature (F) 54 55 59 50 50 55 57
Soil Temperature at 10cm Depth (F) 65 65 64 60 61 62 61


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