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The
place for information on Ross-on-Wye and the Wye Valley
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17th July 2009 - RECENT UPDATES
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This
week has been busy with news coverage and has been hampered
by an illness. However, I have made one non news related
change to Wyenot. I have reorganized the WNTV
VIDEO page, organizing the picture links to the videos
in a new format which should make any particular type of
item much easier to find.
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17th July 2009 - QUESTION ANSWERED
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Spent
a year promoting and two days covering the Ross Country
Music Festival. Got absolutely drenched on Saturday evening
filming and taking the photos and spent the whole of Sunday
morning and early afternoon taking more photos and film,
then spent 16 hours on Monday on just processing the photos
and editing the video together for that one event. We did
cover other weekend events as well. Made myself ill doing
this.
The
local newspapers did not bother to show up. Still they obviously
got away with it and got sent a couple of photos.
So
far. Not a word, from anybody regarding our coverage
of that event, other than, whilst I was photographing the
official opening, the Mayor asking me. 'Why are you the
only press here covering this event?
I
am not upset about not hearing from people -
this is just the norm. I am however very upset at photos
being sent to the local newspaper, when they could not be
bothered to go along themselves and cover the event. They
were not there either for the crowning of the Carnival Princess
and I was asked to send one of my photos. At first, I refused
but then gave in and sent them one. As usual, that photo
was not credited when published. (Somebody else told me
that, without my having asked - I don't read it.) They didn't
turn up for the opening of Peterstow Community Centre. The
organizers of that event waited for them to arrive for a
while and then started complaining about them for not turning
up to that event - yet somebody still sent them a photo.
This
has answered my question as to whether or not
I shall bother to continue with local news coverage in future.
I will - but only for people who support us.
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The
official opening of Ross Country Music Festival took place on Sunday.
Ross Town Mayor, Councillor John Edwards, Nicky West of St. Michael's
Hospice,
Colin and Anne Gray and Carnival Princess 2009, Phoebe Sleeman. |
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6th July 2009 - NOT SURE WHICH WAY FORWARD AT THE MOMENT
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I
have felt considerably unsure this past week of the direction
in which I want to steer 'Wyenot News' for the future. My
dilemma is, whether or not to continue with the news or
just return one hundred percent to the tourism side of 'Wyenot'..
I
am very happy with the way 'Wyenot'
is progressing and working as a tourism medium, and particularly
with the success of the video films I have made over the
past few months. I intend to seriously build this side up,
however I am very unhappy with the news. I find working
on it extremely unrewarding and depressing
If
I am absolutely honest, I feel that we are wasting a lot
of time on it, for no financial return whatsoever. In fact,
it costs me more in expenses than I make from it. Just lately,
I have been studying the reader / viewer statistics and
this has shown me one major thing. Although the news does
have its loyal, regular readers, mostly the articles, in
particular the video news items, are only viewed by those
who were actually involved in the events covered by them.
Very few local people seem to be interested in what others
are up to. Most only seem to look for themselves.
I
can see this from the page view statistics. If I cover and
event which involves 30 people, then about 40 local people
view that page. If I cover an event involving 1000 people
(New Year's Eve - The Carnival) then about 1010 local people
look at the article. If I cover an event which involves
a dozen old people that have no idea about the internet,
that article has about 10 local viewers within a week and
none thereafter - that is, until the following year, when
I invariably receive an email from the organizer along the
lines, 'Thank you for covering our event last year. We are
holding a similar event next week'.
The
news is also used by local businesses as a way of trying
to obtaining free advertising. Other than that
I have removed the names, this is an exact copy and paste
of a 'NEWS EDITORIAL' I received this week, which the sender
expected me to publish free of charge. Please bear in mind
when you read this that, although 'Wyenot' brings tens of
thousands of people to Ross every year, all of whom
spend money in local shops, only 11 town shopkeepers out
of a possible 100 minimum support us by advertising for
£90 per year...
'NOT
ANOTHER BORING OLD BARBECUE!"
Barbecues
don't need to be boring" says XXXXXXXXX, one of XXXXXXXXX'
quality butchery team, based in the new Food Hall at Labels
Outlet Shopping. "Burgers and sausages are always top of
the list when it comes to outdoor summer cooking, but regular
cuts of meat can easily become stunning barbecue food with
very little effort" he continued. "Lamb chops and cutlets
are perfect for barbecues and cook within minutes. Place
lamb chops or cutlets in a heavy duty freezer bag; add olive
oil, peeled, roughly-chopped garlic and fresh rosemary.
Pound with rolling pin to flatten and tenderise the meat
and distribute the flavours. To infuse and really enhance
the flavours, marinate in a fridge for several hours before
cooking. Mix a little mint sauce with natural yogurt or
cream, and serve with the barbecued lamb!. Perfect alfresco
dining!" If the prospect of sizzling sausages and burgers
is just too good to miss,'
Here
comes the advert:
XXXXXXXXX
offer a superb own made selection, with lamb & mint, pork
& apple, and steak & cracked pepper with caramelised onion
burgers, in addition to the the traditional 'beef burger'.
All of XXXXXXXXXX sausage is own made using local, outdoor-reared
pork, with fabulous flavours including 'Welsh Dragon' -
a blend of pork, leek & chillies, and pork, spring onion,
apricot & stilton. XXXXXXXXXXX is renowned for stunning
kebabs too, with Spicy Rump, Piri Piri Pork, and Lamb Kofta.
The new Food Hall at Labels Outlet Shopping, junction 4,
M50 Ross-on-Wye, has become a culinary showcase for local
and regional produce, with the recent launch of XXXXXXXXXX
- quality butcher of Abergavenny and Chepstow - the latest
addition to Labels' rapidly-growing Food Hall. Labels already
trades with other successful, local businesses - XXXXXXXXXXXXX,
XXXXXXXXXX, and XXXXXXXXXXX School Uniform Shop - all based
in Hereford.
**********ENDS**********
PICTURE:
(A big, full shop front view) XXXXXXXXX Butchers in the
new Food Hall at Labels Outlet Shopping'
Two
things this week have prompted me to consider whether or
not I wish to continue with the news on 'Wyenot'.
The first was covering the Princess Anne visit. Covering
that event was not fun. It was 3 full days of stressful,
hard work. First of all, I had to go and film it, amid
all of the security, which was extremely hard work. Then
I spent another 2 full days, processing the photos, then
editing, rendering and uploading the video of the event.
At the event, there were perhaps 130 people. To date, that
article has been read and the video watched 158 times. I
received one thank you for covering the event - that was
from somebody in Holland. Nobody locally has so much as
even mentioned it.
The
second concerns the freeloading shopkeepers in Ross. I received
a phone call on Thursday from a very well spoken, plumb
in the mouth woman, who did not ask, but demanded. 'I need
you to give me the phone number of (it was a female name).
'I'm sorry but I have never heard of her,' I replied.
'Yes you have,' she continued. 'You did a full page, excellent
splash on 'Wyenot' about the opening of her High Street
shop. You must know her!'
Then
it dawned on me who she was. It was a local shop, the owner
of which wanted maximum publicity when she first opened.
I even got a cup of tea and a cake for covering the opening,
with lots of photos and a write up about how good her business
was. After I had published it, I never heard from her again.
I
am seriously considering dumping 'Wyenot News', other than
coverage of major town events which involve the whole community
- such as the Carnival, Jamstand, The Country Festival,
Ross in Bloom etc. This would allow me much more time to
work on the tourism side of promoting the area - the coverage
of places of interest to visitors and the Wye Valley and
Forest of Dean video films. After all - it is the owners
of hotels, inns, guest houses and camp sites, canoe hire
companies who know the true value of 'Wyenot' and who do
support us.
I
feel that we are trapped in a rut of news coverage for the
sake of just a handful of local people (and considerably
more ex-pats) who do appreciate the amount of work involved.
We make no money from the news coverage itself and, on the
whole, the news coverage does nothing for local tourism,
so what have we got to lose, other than lots of stress.
If we go ahead with this plan, we will continue to publish
the missing persons reports and other similar important
items.
We
will also continue to cover news items and events which
take place in venues which support us by advertising, such
as but not limited to Ross
Cider, The White Lion,
The Hope & Anchor
etc.
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24th June 2009 - THE ROYAL VISIT VIDEO IS COOKING AS I
TYPE
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The
past couple of weeks, since we came back from our break
have been hectic with lots of local news to cover. We covered
the opening of the refurbished police station as well as
many other local big events, not least of which was the
visit to Ross Ryefield Centre of HRH Princess Ann.
I
made a bit of a blunder with the Royal visit, forgetting
to put Tina's name down on the security list of people from
Wyenot who would be going around the Centre with the Princess.
I don't know how I forgot - after all, there are only two
of us. It was one of those trying to do everything at once
in a hurry things. I put my own name down and returned the
email response. Then thought, 'Oh Dear (or words to that
effect). My life is going to be Hell now!'
Luckily.
When we arrived, several people recognized us and all Tina
had to do was sign, giving her full name and address. Mayor,
Councillor John Edwards vouched for her and she was able
to stay after the security lock-down of the building. It
was a good job as I could not manage alone, filming video
and taking stills.
The
coverage of the Princess Royal's visit will be appearing
here soon. The edited video coverage is rendering and uploading
as I type but this process takes many hours.
We
have a busy few days ahead with local news coverage as well
- three events over this coming Friday and Saturday and
on top of this work, we have been looking after the White
Lion Inn, whilst owners Jacqui and Dave are on holiday.
Whilst staying there, a lady who was visiting Ross as a
result of looking at the pictures and video on 'Wyenot'
introduced herself to me whilst I was still wiping the sleep
from my eyes by the river one morning. The three of us have
made friends and 'Gill' enjoyed her visit to Ross. Nice
to meet you Gill and we look forward to keeping in touch
and to your next visit.
Whilst
on the subject of the river. The web cam. Just lately, I
had been noticing a severe drain on my bandwidth - a commodity
which I have to pay for - due to the web cam and so I looked
into what has been happening. The web cam was literally
online 24/7 with frames being pulled all through the day
and night, from places in Worcester, Newport and elsewhere.
I finally sussed it yesterday. Other places have been using
my little web cam window and linking to it as a resource
on their own web sites. Linking to 'Wyenot' I don't mind.
Stealing my bandwidth, I do as this costs me money! On discovery,
I changed the webcam url, which makes no difference to people
viewing from Wyenot, or from the White Lion web site but
it caught the dodgy users out. My bandwidth usage literally
halved, the very next day. From now on, I intend to change
the webcam url regularly, to an unguessable new name and
at random times. This should hopefully stop the bandwidth
thieves.
My
best ever 'own back' to a bandwidth thief happened a few
years ago now. The Jehovah's Witnesses were pulling one
of my photos and I saw it being downloaded on a page of
a Jehovah's Witness blog site. Rather than take it down,
I kept the same file name on my server but changed the image
for an advertisement to 'Give Blood and Save a Life!'. It
was quite funny seeing that 'Give Blood' advert full page
width on their blog for months. Might even still be there,
I haven't looked for ages.
Anyway,
I'm waffling on a bit here whilst waiting for the Princess
Anne video to cook but though it had been a while since
I last updated my own blog. With that I'll wish everybody,
sunny days and starry nights (everybody that is except the
'Cloud Appreciation Society' members and to those, I just
wish nice fluffy cumulous clouds that resemble things).
See you when I next update.
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13th June 2009 - BACK TO WORK IN ROSS FOR A WHILE
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As
most will be aware, Tina and I took a few days off from
'Wyenot' this week and this is why the news has been lacking
here (and probably in the Journal too). We went to Burnham-on-Sea
for a few days to relax.
I
have to say that we did not particularly want to return.
In
terms of quantum physics, Burnham-on-Sea is like the Antimatter
version of Ross-on-Wye. The streets in the Town Centre are
bustling with friendly people. All of the locals are polite,
including the shopkeepers, who do stuff to help themselves,
such as joining in and supporting local events and they
go out of their way to help. And to top it all - the tables
are clean in Weatherspoons.
You
may well ask, 'Why did you return?' To be absolutely
honest, when we were last there, we did, very seriously
consider relocating. However, there was one big drawback.
Burnham already has an excellent web promotion medium -
a lot like 'Wyenot' and so I could not go there and do similar
work to that I am doing here. Shame really. I wish I had
thought about making the move a few years ago and started
Burnham-on-Sea.com.
Unlike 'Wyenot', the Burnham equivalent is supported by
virtually all local shops and businesses, as well as the
local Council. I think that this is the reason that Burnham
is thriving. Because the local shop keepers do not sit back
moaning. They get on and do things to help themselves and
have the foresight to realize that, in this day and age,
people look on the web before visiting a place.
It
was nice to switch off from the news for a few days. Whilst
we were there, three newsworthy occurrences took place whilst
I had my camera with me but I ignored them. One quite funny
incident happened between Tina and I. The police had cordoned
off part of the main road with about a dozen police vehicles,
at a place where we just happened to be crossing. When we
arrived at the scene, there was no drop kerb for Tina's
mobility scooter, so I walked across and she took a 2 minute
detour to get her scooter across the road. When she caught
up with me, she said, 'I wonder what happened there.'
'A lady had an accident, smashed her pelvis and broke her
teeth,' I was able to reply. Astounded at my knowledge of
the occurrence she asked, 'How did you know that?' The answer
was quite simple. A news hound can never switch off completely
- even whilst on holiday. I earwiged the conversations in
a local shop and on the police radios whilst waiting for
her to cross the road. I was able however to ignore it and
keep my camera packed away in its bag.
The
second incident was a car crash and the third took place
whilst I was filming the sunset for my family album. A parasurfer's
board had broken, leaving him unable to control it. He was
spotted by a local fisherman and the Coast Guard were called
and had to rescue him in the life boat. The Burnham-on-Sea.com
news hound arrived at the scene, after I had begun filming
my time lapse sunset sequence. I could have gone straight
over to live, natural light video and filmed the incident,
thus being able to provide them with footage for their equivalent
of WNTV but I was on holiday, so I continued to film the
sunset in time lapse. If you watch the time lapse film,
you will see the coast guard below the sun, launching the
vehicle to pull the life boat out of the water and the surfer's
parachute crossing the sun.
We
are now back into it here in Ross and, until a better offer
comes along, we will continue promoting Ross-on-Wye, the
Wye Valley and Forest of Dean and providing local news.
our first job back home was to cover the Music for Sri Lanka
event which took place at our favourite local venue. This
news item will be available to read and watch later today.
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A
scene from the time lapse video- a parasurfer sails past the setting
sun as the Coast Guard rescue him from his broken surf board. |
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5th June 2009 - THIS WEEK AND NEXT
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This
Week: Other
than keeping up with news, I have been somewhat busy working
on the pages of 'Wyenot' covering the local standing stones.
Continuing on from last week, when I updated the page about
Trellech and its magical places,
I have updated the photos of Arthur's
Stone, the Queen Stone
and the Staunton Longstone.
I
have also completed the film, 'Standing
Stones and Other Spiritual Places in the Wye Valley and
Forest of Dean' and this is available to watch from
the various relevant places on 'Wyenot'. I hope that you
enjoy it and that it helps considerably with local tourism.
I
caught a company in Monmouth spamming the email addresses
of those advertising accommodation businesses on Wyenot.
This occurred at midnight, plus and minus 5 minutes on 3rd
June, where they used an automatic process to send info
about renting your house during Ryder Cup Week. This sounded
an immediate alarm on my background monitoring system.
I
ABSOLUTELY HATE junk email and I do not like people
using my medium as a method of obtaining email addresses
to sent their spam to, so I have reported the business to
their Internet Service Provider. Hopefully they will be
put in their place.
What's
On Info:
Two people this week have sent in items for the 'What's
On' page of 'Wyenot' two days before their event is due
to take place. This page gets visited by thousands, every
week and works well, but only if you send your event
in, in plenty of time. We actually did not bother with
publishing the two late arriving events (one arrived yesterday,
one today - event tomorrow - Saturday) as it would have
meant masses of work, for no pay, which we would have had
to have then undone again after just one day. We are here
to help, free of charge - as long as you think ahead.
Next
Week:
Tina and I are taking a few days out, at our usual place
of escape - Burnham-on-Sea, beginning Tuesday (leaving the
house and in the capable hands of 4 boys, one girl, a boyfriend
and the dog). During this period, coverage of news will
be sparse, though we will look at email once per day, just
in case anything earth shattering happens in Ross which
needs to be reported. Things will be back to normal by the
end of the week.
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Arthur's
Stone in silhouette. |
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1st June 2009 - SOME MAJOR UPDATES TO WYENOT
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Tump
Turret - Trellech. |
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You
may have noticed
that the news has not been very active this week. This has
been because not many newsworthy events or happenings took
place mid week in Ross Vegas, and I have seriously cut down
on publishing the constant stream of junk sent in by the
County Council. Quite a lot happened locally on Saturday
and these articles will be appearing later today.
Just
because there has not been much news, does not
mean that I have been idle here. I have been continuing
with filming for the series of short HD tourism films I
have been making. On Tuesday last, I filmed May
Hill and I am very pleased to say that Tina made it
to the top. We had to take it very slowly but the fact that
she got there was a real personal achievement as she suffers
badly with arthritis in her spine, which severely restricts
her capability to walk long distances. A film showing May
Hill will be appearing on the HD
page shortly.
Saturday
was a busy day! Two news jobs took place in the
morning and two in the evening but during the in between
time, I filmed Harold's Stones, Tump Turret and the Virtuous
Well. This is for a film I am making about local standing
stones and sacred places. I have a few more places yet to
film for this one, so it will not be out immediately but
hopefully, within a week or two. There has been a page on
'Wyenot' covering Harold's
Stones, Tump Turret and the Virtuous Well, in the village
of Trellech (Trelleck) since 2003 but when I went there
to take the photographs - 6 years ago now - it was a dull
and dreary day. Trellech is a beautiful place and the stones
and other historic relics are wonderful to see. I had been
meaning to get back there and re photograph them ever since
but never seemed to find the time - until this week.
A
lot of the basic (and most important) coverage 'Wyenot'
gives to promote tourism had taken something of a back seat
due to all of the County Council poop sent in for publishing
- free of charge, I might add, on the news. (Herefordshire
Council have never given me a single penny towards all of
the time we have spent covering their news. In fact they
even gave me a parking ticket once whilst I was out covering
one of their events - and they refused to revoke it.) Since
cutting all but the genuinely relevant news from them out,
I have been able to get back to the basics and it is working
- big time. I can see this from the live stats.
I
have also managed to make a major update to the Ross-on-Wye
page this week, finally getting rid of that very basic
map I drew back in 2000 and replacing it with a clickable,
aerial photographic panorama, made up of photographs I took
from a helicopter in April 2007. Linked from the Ross-on-Wye
page, I have also added an 'Aerial
Ross' page, using some of the photographs I took from
the air during that particular flight. I have run these
on the news before but this new page will be more easily
found by those looking from afar - those who are just discovering
Ross. (People looking to book holidays or short breaks locally
are rarely interested in the local news pages, so would
not discover those published in the news articles of the
time.)
I
removed the picture
from a 2007
news article - a police warning about bb guns this week,
in an attempt to stop the 200 idiots per day, who are currently
arriving at that page after searching for 'bb guns' on Google
Images. They do my head in and are actually bad for 'Wyenot'
because all they do is go to that page, find out they cannot
buy a bb gun and then close it down. This seriously increases
the 'bounce' rate in the statistics - where people have
not found what they were looking for and closed the page.
This is bad for the world wide ratings of 'Wyenot'. It has
not done any serious damage yet but I don't like these people
messing up my ratings, if only by a tiny fraction of a percent.
They are mainly from the USA but I had to laugh the other
day when I saw someone arrive at the page searching for
a bb gun, whose IP address placed him/her in Cambodia. Maybe
the napalm used during the '70s is going to be replaced
by more high tech ball bearing combat.
Wyenot
is still run on a very tight shoestring budget,
in that, the only money towards its whole upkeep (my wages
plus the considerable expenses and equipment costs involved)
comes from our small number of advertisers. There are just
a very small minority of our advertising supporters - three,
to be precise, who are always, every year, without fail,
reluctant to pay their bill on time and, rather than call
to explain matters, hide and dodge phone calls. Oddly enough,
one of these people has (or had) the second most visited
advertising page and referral rate on the whole of 'Wyenot'.
Last year I took them down for non-payment and a cheque
was delivered to my door, by hand, the very next day.
I
recently made a serious decision about this. In past years,
I have removed their pages / banners and put them back when
payment has been received. This year, I am not going to
put them back. I have permanently removed two 'supporters'
forever. And that is forever, forever. Both were three months
late with their payment last year, and the year before and
were three months late paying this year when I removed them.
I am sorry but those who do not pay us on time and deliberately
avoid contact with us by dodging phone calls are just 'dead
wood' to us and take a large share of the business which
could be going to the vast majority of our kind supporters
who always, without fail, pay on time. A vast amount of
unpaid effort goes into maintaining 'Wyenot' so that it
works to the degree that it does for everybody and constantly
chasing payment takes a lot of time and causes us undue
stress. It takes masses of work to keep removing and replacing
pages and the various links to those pages scattered about
the whole of 'Wyenot.com' year after year and this extra
work completely null and voids the fee we charge for the
advertisement in the first place. If you call to explain,
we will always try to accommodate but I am sorry. We are
here to help but if you just avoid us when it comes to bill
time, we are no longer going to support your business.
Thank
you very much
to the vast majority of our loyal supporters for the help
you are giving by supporting us. We do struggle at times
but your help does keep the wolf from our door. It also
helps the town of Ross-on-Wye and its beautiful surrounds
as a whole.
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26th MAY 2009 - FILMING FOR 'WYENOT' ALMOST KILLED ME!
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Hay Bluff - reaching the summit the hard way. |
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Recently,
I installed a new visitor statistics engine to 'Wyenot'.
This is not something available for the public to see (unless
they visit here, of course) as allowing that would involve
me divulging passwords to my web server. It has been installed
purely to help me see what the viewer is looking for, so
that I can tailor the content for everybody, and provide
the information that the majority of visitors to 'Wyenot'
are actually looking for. The system has been running for
a couple of weeks now and provides live information as to
what viewers are ACTUALLY looking at, how they found it
and how they navigate their way around 'Wyenot.com' in general.
I have learned an awful lot from this and have been making
changes - improving the pages that are the most popular,
and adding the information that I see people searching for
to pages, if it is missing.
What
has REALLY surprised me is the amount of people using 'Wyenot'.
There is NEVER a time of day when at least two people are
not looking at 'Wyenot' - and I have checked this between
8.00am and 3.00am the following day, for the past couple
of weeks. Most of the time, during the average British 'awake'
time, Monday to Friday, between 18 and 30 visitors are 'surfing'
'Wyenot' at any given moment. During the British 'sleep'
times, Americans, Australians and New Zealanders take over,
to a very slightly lesser extent where the Brits left off.
Because
the system is actually attached to the 'Wyenot' web server,
it is highly accurate and has absolutely proved one thing
for sure... exactly how much the counter at the bottom of
the pages on 'Wyenot' fails to register. That counter, run
by 'the counter.com' misses between 800 and 1,200 pages
viewed per day. This is because in order to clock up a 'page
viewed,' it has to send a 'packet' of information to the
USA, and often the 'packet' misfires. At
the time of writing this (Monday evening) that counter is
registering 3,562,714 pages viewed but I estimate that this
figure should read closer to 12 million. (Funny enough,
it misfired twice when I just tried to obtain that figure.)
The other major reason that the counter at the bottom of
the page vastly under reads is that, for the first 4 1/2
years, I had it set to only count visitors that viewed the
'home' page.
Another
thing it (as well as the stats for videos watched) has definitely
proved... The news is popular, but mainly with persons visiting
from afar. Although I know that the news has its regular
and loyal local followers - lots of them; the average person
in Ross is not really interested in local news unless it
involves them personally. Also: a story involving somebody's
misfortune gets read a lot by people using local ISPs, whereas
one about say, 'somebody doing good' gets watched by the
'do gooders' (for want of a better word) themselves and
a few of their friends and supporters. Few others seem to
give a damn. The news items sent in by, or covering County
Council events / happenings are hardly read by anybody at
all, other than said County Council themselves. I am going
to severely cut down publication of these, as publishing
them is extremely time consuming and, quite frankly, a total
waste of time.
The
news videos are watched for a few days after release (understandably,
these have a short life span then drop off) but they start
to get watched again, months / years later by people scanning
the archives. The news archives are a particularly popular
part of 'Wyenot'! The
short films I recently started making have proved to be
EXTREMELY popular - especially with potential tourists,
looking for places to visit. The 'Symonds Yat' film has
been watched over 2,300 times in two months and the 'King
Arthur's Cave' film, 200 times in just one week. To
me, this is very good news because making these films is
something I really enjoy doing and, to be absolutely honest,
reporting news is something for which I earn nothing, and
I consider has become more and more of a chore as time goes
by. The only reason I still do it is because people have
come to expect, and even rely on it. I will, of course,
continue to report news but I intend to be much more selective
in what I publish.
I
would quite like one of the local newspapers to make me
an offer for 'Wyenot News'. That way, I could be completely
free of it and concentrate solely on promoting Ross-on-Wye,
the Wye Valley and Forest of Dean. For the purely financial
based local rag, 'Wyenot News' has huge advertising potential,
which I do not have time to explore. They might even be
able to safeguard their own future with it - get ready for
that time when those more wrinkly than I, who do not use
the internet have passed on to that 'better place'.
Over
the holiday weekend: I
have covered a couple of local news stories but mainly I
have been filming for two new tourism films in the making.
One of the films is about local 'Standing Stones', the other
about local 'Hill Walking'.
On
Saturday, Tina and I spent the day at 'Arthur's
Stone' whilst I filmed for the former. There is already
a page for each of the local standing stones on 'Wyenot'
but Arthur's Stone is the
most popular. That place is just so fantastic to visit!
It is relaxing in a peaceful, almost spiritual way. I met
a nice, rather eccentric, young lady whilst there. She was
hoping to spot UFOs. There were a couple of funny out-takes
during the filming but over all, I have all the footage
I need for Arthur's Stone and now need to film a little
more of the Queen
Stone, the Staunton
Longstone, and Harold's
Stones, Tump Turret and the Virtuous Well to complete
the film. Given some sunny days for filming, this project
should be complete within a few weeks.
Sunday's
job nearly killed me
- quite literally. For the 'Hill Walking' film, I went alone
to Hay Bluff. Being an idiot, I decided the more gentle
footpath involved a much longer walk, so I parked the van
at the bottom and backpacking my full camera kit, I climbed
straight up the side. Half way up, I regretted it but there
was no way out. I was beyond the point of no return. With
my heart beating so fast and loudly that I could hear it,
my throat restricting as I gasped for every breath, I truly
thought I was going to die on the mountain. I extended the
legs of the video tripod to use as a staff and walked where
I could, but I literally crawled the last few hundred feet
on my hands and knees. I
made it to the top though, meeting another man who had walked
up the longer but more gentle incline of the path. We sat
together for a while as we both tried to recover. He recovered
more quickly than I and he laughed at my totally exhausted
condition.
'We
are both carrying back packs, but I've got one big advantage
over you'. He gloated. 'You have to climb down again - I
don't'. And at that, from his backpack, he produced a parachute.
I didn't see him actually jump because I was setting up
my cameras but I did see his descent. I missed the actual
jump by seconds because I was still setting up the equipment.
He made it safely to the ground, whilst I spent about 3
hours filming from the top before descending again. The
almost vertical descent was easier on the heart than the
upward climb but 24 hours later - every muscle in my body
aches. I really must try to get fit again!!!
The
'Standing Stones' film will be a while before completion
- I am not going to rush it. I want both films to be good.
I filmed May Hill
in the distance from the top of Hay Bluff on Sunday. Tomorrow
afternoon (Tuesday) I intent to take, what will now seem
like a 'gentle stroll' up May Hill to film up there, and
try to include a shot of Hay Bluff in the distance to link
the two places. Hopefully, I will be able to get this film
up and running this week.
I
feel very positive about the future of 'Wyenot'.
Now that I can see instantly what people are looking for,
and how they are looking for it, I can make what is already
a huge success for local tourism into an even bigger success.
Recent updates to 'Wyenot' as a result of knowing what people
are looking for when they view include: updating the Wildlife
page and adding two pages to promote winter visits to the
area: Ross Winter Scenes and
River Wye Winter Scenes. I
know that this is not the time of year to think about snow
but, in the same way that people start thinking about their
summer holiday on 2nd January, they start planning winter
breaks during the late summer.
<<<
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19th MAY 2009 - FUNNY OLD WEEK BUT I'M STILL GETTING BACK
TO BASICS
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The
past week has not been one of the best I have known. Ross-on-Wye
can be a very funny place. When you are successful at something,
some people get very funny about it and dislike you as a
result. The funny ones may upset me for a short while. But
in the long run, I really don't give a damn about them.
I have had a couple over the past week but nobody I really
care about has upset me. In fact, by far the majority I
have met have been very supportive.
Between
gathering, editing and publishing news, I have continued
over the past week to try to improve both navigation between
and the look of all pages on Wyenot as a whole and, at last,
this is all beginning to come together. Visitors should
now be able to find their way from anywhere to anywhere
with ease and I have updated pages such as the 'Places
to Visit' with a new look, including picture links.
I shouldn't really admit this myself but I feel quite proud
of the new general look.
Initially,
I was not going to move the publicity side of Wyenot into
the Forest of Dean. Years ago, I published on the one Forest
of Dean page I had that I was going to 'keep it brief' about
this area because there were already other perfectly good
Forest of Dean web sites out there. The main one of these
however has decided to move into covering Ross. I don't
mind this but, in order to do so, the owner has stolen my
photography and wording for those who are advertising with
him and is charging more than I do for placing these ads,
which are my hard work. Tina even appears in one of
the ads on his page (I took the top three advertisement
photos on this page and they are all being used without
my permission - and this is just one of his pages). I accidentally
caught her in the corner of the photo, pad in hand, writing
notes for the wording. Unlike he, I would never steal others'
hard work but I am no longer going to restrict my coverage
of the Forest of Dean. As its borders lie just a couple
of miles from Ross, I am going to begin actively promoting
the area and have begun with video coverage.
Video
is the direction I am beginning to move with the promotion
of the Wye Valley and Forest of Dean on Wyenot. So far,
the series of short films I have been making have proved
very popular - far more so than the news films, which tend
to get watched only by those involved. Take, for example
the time lapse film about Symonds Yat, compared to the news
film about the mural painting in Ross. The Symonds Yat film
has currently been watched by 2057 individual people since
first publishing, whereas the Mural news item, which was
published two days beforehand, has only been watched by
53 people.
With
local news, most people are only interested in seeing themselves,
or their organization in the news and could not really care
less about other people and their hard work. This
is why I initially began running all TV news events together
as a programme, rather than as individual news videos. To
try to get everybody seen equally but this did not work
because I received phone calls and emails, 'How can I fast
forward through the video to find our band / flower show
/ charity event?'
What
I am trying to say here is that, I am gradually moving away
from the NEWS side of Wyenot to get back to basics. I shall
continue to run news but my priorities are going to be shifted
towards promotion of the beautiful area in which we live
and moved away from the promotion of individuals and charities
- who all expect free promotion. I just cannot afford to
give every charity FREE promotion, just because they cannot
see the hours of background work which goes on in this office
behind every single news story published.
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11th MAY 2009 - 10 OUT OF 10 PLUS
A GOLD STAR!
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I
just had to show you. Following on from my last blog, this
is just one of the news releases we have received from Herefordshire
Council this morning. It arrived in today's mail, along
with plenty more written in exactly the same style.
Now
children. For todays lesson we are going to write
a news story. The object of the exercise is to see how many
times we can fit the word 'Herefordshire' into a sentence.
There will be bonus marks for those who can follow it as
often as possible with the word 'Council' and for any very
long job titles you can use to describe the people appearing
in the photos.
<<<
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10
out of 10 plus a gold star goes to little Johnny, who did very well
indeed! |
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9th MAY 2009 - PLACES TO VISIT AND A NEW THEORY
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157,395
pages of 'Wyenot' were read during the month of April this
year (over 2 million 'hits').
I have been trying to get back to basics by concentrating
slightly less on local news (though still running the important
stuff as and when it happens) and more on boosting local
tourism. Having virtually finished making the recent page
format changes to 'Wyenot' as a whole, these figures have
already started increasing over the early days of May. The
server log shows that the 'Places to Visit' page is the
fifth most visited page on 'Wyenot' at the moment, which
is good because, this shows that people are looking for
things to do when visiting the area.
With
this in mind, I spent yesterday, completely updating
that page to hopefully make it more attractive and easier
for readers to find local places of interest. Over the coming
weeks, I shall be adding more pages for it to link to, and
updating the information on those already there so that
they give more information about the area - places to go
walking, canoeing, cycling, fishing, rock climbing, extreme
ironing, etc.
I
also made one new short film this week. Sitting in front
of the screen was driving me batty on Thursday, so I took
an afternoon out in the Forest of Dean and filmed the bluebells
and wild deer.
I
have always laughed
at the press releases sent in by Herefordshire Council.
Every one of them has those words, which I have come to
loath, 'Herefordshire Council' included as many times
per sentence as possible. Most sentences actually start
with the words, 'Herefordshire Council'.
They
can also never mention a councillor's name in a photo caption
without including his / her ridiculously long job title.
For example, a typical photo caption might read: 'From left
to right.: Cllr Joe Nurks, Herefordshire Council's cabinet
member for standing by holes in the road with a clipboard
and looking important and Cllr Fred Bloggs, Herefordshire
Council's cabinet member for overseeing the painting of
white lines on roundabouts during peak times presented a
Golden Pick Award to construction worker, John at Herefordshire
Council owned Hereford Transport Museum on Tuesday, 5th
May at 10.45 am.'
This
week,
I received a perfectly good news release from Mary at the
Heritage Centre about a walk she is organizing on Monday.
It was absolutely fine and we ran it a few days ago. A couple
of hours after receiving this initial release though, I
received an edited version of the same press release from
Herefordshire Council Propaganda HQ. There was no change
in the content, other than that every occurrence of the
words 'Ross Heritage Centre' in Mary's release had been
changed to, 'Herefordshire Council owned Ross-on-Wye Heritage
Centre'.
I
hope the recent updates to the 'Alan Wood Owned Wyenot.com
- A Photographic Tour of Ross-on-Wye and the Wye Valley'
help to bring more visitors to the area. I feel a Monty
Python style video sketch coming on:
Interviewer:
We have with us in the studio, local historian, Mrs. Flora
Smoketoomuch, who has a new theory about the history of
Herefordshire Council owned Ross-on-Wye Heritage Centre.
Mrs.
Smoketoomuch: 'Ahhmm. ahm, ahm. Yes. This theory about
Herefordshire Council owned Ross-on-Wye Heritage Centre,
which is my theory, is all mine and I thought of it, so
it belongs to me. Ahm hmm aaahmm.'
Interviewer:
Yes. Well what is your new theory?
Mrs.
Smoketoomuch: Ahhmm. Yes. My theory. About Herefordshire
Council owned Ross-on-Wye Heritage Centre, which is mine.
Because I thought of it, so it is my theory and it belongs
to me - ahh, ahhgh ahmm.
Interviewer
(growing increasingly more agitated): Yes. But what
is it?
Mrs.
Smoketoomuch: Ahh, ahhgh ahmm. My theory, which I thought
of and belongs to me is all mine and it goes. 'Herefordshire
Council owned Ross-on-Wye Heritage Centre, started out as
a market. Then it became a library. And now it is a Heritage
Centre. Hmm, ahmm.
Interviewer:
Is that it?...................
xxx
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5th MAY 2009 - MAKING WYENOT EASIER TO NAVIGATE WHILST
SIMULTANEOUSLY MASTERING THE MELODEON
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Wyenot has always been easy to navigate but since changing
the news format I have tried to make it even easier. As
yesterday's weather was rather dreary, rather than go out
filming, which was my original intention, I spent the day
continuing to update old pages. This job is mostly finished
now, so there should be a link button to everything, from
everywhere. New visitors entering 'Wyenot' via the 'back
door' by searching 'Google' should be able to see that there
is much more to it than the page they entered via.
I
have only changed the back issues of 'Wyenot News' in a
very simple way - by widening them to 1000 pixels and adding
the standard links at the top of each page. The reason being
that there are thousands of them, and I have had to change
each one manually. The small change to each page that I
made took three 10 hour days of work to achieve, Realigning
all the text and changing the size of photos to match the
new style would have increased this time 20 fold.
Searching
the archive news: I have modified the 'Google'
search tool so that I could add it to the main news pages.
Obviously this search tool will not locate news items which
have only been live for a day, but 'Google' scans 'Wyenot'
daily and it takes just a few days for any new item I add
to get picked up. (Occasionally, this happens within a few
hours of me adding a new item but it is best to allow a
few days.)
It
is now possible to find anything on 'Wyenot' within seconds,
going back to the very first photos I took when starting
the 'Wyenot' venture in May 2000, by using the 'search'
tool on the news and news pack issue pages. Try it here:
| SEARCH
FOR PAST NEWS ITEMS |
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This
facility has been available since day one in actual fact
but only from the home page. All I have done here is change
the look of the search box and add it to more pages.
As
well as successfully attracting masses of tourism to the
area and keeping you up-to-date with current news, 'Wyenot'
is growing into a massive, easily accessible archive of
local news and information and I hope that you like these
recent changes. As I am just an ordinary person rather than
a machine, there are bound to be pages I have forgotten
about and missed whilst making these updates. Should you
come across any, we would be grateful if you would let us
know.
A
personal side effect: Ten years ago, I bought
a second-hand melodeon (the type of squeeze box played in
folk circles). Although I cannot sing, music in general
is something which comes naturally to my family as a whole
and, given any instrument, usually I can get some kind of
a tune out of it on picking one up for the very first time.
The melodeon was different however in this respect. Each
'button' makes a different note depending on whether you
push or pull the bellows and the instrument is limited in
that it only has F sharp and B flat by way of 'black' notes.
The B flat is located in the place on the keyboard where
one would least expect to find it. Somehow the instrument
seemed to defy logic and I had no instructions. Neither
do I know anybody else who can play one and would be willing
to teach me. When I got my second-hand purchase home ten
years ago, I tried it, gave up and put it behind the sofa.
A
month ago, I was looking for something else and found it
again. Whilst making the 'Wyenot' updates, I have been doing
100 pages at a time and then uploading them, and whilst
waiting for them to upload, as I cannot do anything else
on the computer during this process, I have been picking
up the melodeon.
During
the 'upload' time, I have taught myself how to play the
melodeon. I can now hear a tune and am able to play it straight
off - as long as it is in the key of G major and involves
no other accidental notes than B flat.
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29th APRIL 2009 - WE ARE NOT ROSS TOURIST INFORMATION
CENTRE.....
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....Neither can we put you up for the
night. We do not know if there
is a boot sale this week. We cannot build a house
for you, valet your car or save your soul from eternal damnation
(we do not even know the vicar's phone number, for that
matter).
The
same questions on the telephone have driven me crazy for
the past nine years! The problem is, you see - most people
do not read. They just look at the pictures then assume
that the phone number at the bottom of the page is the one
to ring to obtain what is in the picture.
Hopefully,
these questions will now stop because I have just spent
the whole of this sunny day removing my phone numbers from
the bottom of all but the news pages - replacing it with
a link to the contact page. This page explains these things
in a little more detail.
The
two questions which have really 'got my goat' over the years
are: 'Is that Ross Tourist Information?' and 'Is there a
boot sale this weekend?'.
In
January 2001, I went into Ross Tourist Information centre,
introduced myself and asked if I could offer any help with
promoting the town. The rather superior lady in the office
looked at me patronizingly and made it quite plain that
she thought nobody would ever use 'the internet' to look
for holidays or short breaks, and that my idea of giving
Ross-on-Wye a presence on the world wide web was a complete
waste of time. Her response, in actual fact, made me TOTALLY
lose confidence in trying to sell 'Wyenot' as an advertising
medium by visiting businesses around town. I have NEVER
tried making the first approach from that day until now.
I wait for people who wish to advertise to come to me.
NOT
A DAY GOES PAST: without at least one person calling
and asking, 'Is that Ross Tourist Information?' Or skipping
the pleasantries and going straight into demand mode: 'I
would like you to post me some brochures on things to do
in the area.'
Many are quite rude when I explain that I am not 'Tourist
Information' and I am not funded. 'Well I definitely rang
the number on their web site!'
'No, you didn't Madam. You rang the number on my web site
and I am not Ross Tourist Information'. It is always tempting
to add, 'I'm just somebody who is doing their job for them
without getting paid.'
ROSS
BOOT SALE: During the summer of 2003, I went along to
Ross boot sale. This is the ONE and ONLY time I have ever
been there and whilst there I took some photos. Thinking
they might be of interest, I made a page
about the event on Wyenot. Some months later, the man
who runs the sale, approached me at Ross Market and asked,
'Would you add my phone number to the page on 'Wyenot' with
the pictures of the boot sale?' I explained that, if he
wanted to advertise, it would cost £45 per year (which
is all I was charging at that time). Needless to say, I
never heard from him again.
Not
a week goes by without at least a few people calling me
to ask, 'Is there a boot sale this weekend?' I hate to say
it, but the man who runs that boot sale has probably missed
out on thousands of potential sellers / customers by not
taking out that advertisement.
Hopefully
now that my phone number has been replaced with a link to
the 'contact'
page, these questions will stop - or at least, become less
frequent. (I have learned by asking callers that a library,
somewhere in Berkshire has my number posted on their wall
as being that of 'Ross-on-Wye Tourist Information'.)
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True to Ross-on-Wye form, only
about one per cent of readers actually responded to the
opinion poll we ran four months ago, asking for readers'
opinion on the proposed new look to 'Wyenot News'. The other
ninety nine percent said nothing and then started making
remarks afterwards.
The
poll was about changing the format of 'Wyenot News' from
being a weekly, Wednesday publication to its current format
of publishing as and when news happens or events take place.
At the time I was thinking of changing, I showed a demo
of the new look 'Wyenot News' and asked for your thoughts.
Luckily:
most seem to like and prefer the new format. Many have said
that it is FAR better than the old. There are however some
who have said, 'I used to like reading 'Wyenot' on Wednesday
but now you update it too often'.
I
don't wish to teach Granny how to suck eggs here but, it
is still possible to look once per week - if that is what
you prefer. All of the week's news will still be there -
as is all the news we have published on 'Wyenot' for the
past 9 years. It just means that you will find things out
that little bit later than those who look more frequently.
More
Improvements: My intention has always been to
try to make 'Wyenot' to stand out above the rest in every
respect - both as a local news medium and as a tourism resource.
I mentioned in a previous blog about the HD films and improving
information on the Wye Valley. I have already made many
of the updates to old pages but there are still a lot of
pages to catch up with, and these changes will take me several
more months to achieve fully.
For
those who prefer to read through the news like a book
I have made another change today. From now onwards, each
news item we run will contains a link to the one we ran
immediately before. (I have linked about a month's worth
so far but will work back until all new style news pages
are linked in this way.)
To
try to keep the weekly readers happy: Rather
than take the thumbnail photos on the news home page down
as items get moved to the archive pages, I have decided
to archive weekly (rather than when the archive page fills
up) - keeping the thumbnail images on the archive pages
- thus making old news items easier to spot.
Eventually:
readers should be able to keep clicking the 'Continue to
the next oldest article' link and read through the week's/month's/year's
news like a diary - or work through the back items week
by week by using the 'GO TO LAST WEEK'S NEWS' links.
Publishing
as and when: has both advantages and disadvantages.
It certainly helps those concerned in situations such as
missing persons. For us, it removed the Tuesday night deadline
and made our lives a little easier.
The
only real disadvantage for us it that it has made it easy
for the printed media to use our stories. Running 'Wyenot
News' I have local news coming out of my ears already and
so I never buy the local newspaper. (Haven't opened one
for at least a year.) I also tend to take the free papers
straight from the letter box and put them onto the pile
I am collecting for 'Furze Pig Hedgehog Rescue' without
opening them. However - stories taken from 'Wyenot' get
back to us on the same day of newspaper publication. Several
times, people have actually phoned to tell me about news,
which they thought had been exclusive, appearing a few days
later, virtually word for word in the free press.
In
a way, this is flattering: There are two of us
running the whole 'Wyenot' show - from researching and reporting
through to getting the news out, via web design, page setting,
filming, photographing, writing, editing and typing up the
article. Yet the news media, with all their staff, equipment
and office space (including the TV companies) still use
us to fill their pages or programmes.
We
hope you like the changes.
<<<
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I met Denise Mason this evening, whilst photographing the
opening of the new outside dining area at the Hope &
Anchor and she said, 'I was disappointed not to find the
large version of the photo of you wearing a tie when I clicked
the 'blog' link on the news page.
Well.
Just for you Denise - it was cropped from the photo below
- being the most recent photo of me that I have. As you
can see - even in a tie, I'm still a scruffy so-and-so.
The photo makes me think of that poem from my youth, 'Brahn
Boots - I ask you! Brahn boots. Fancy going to a funeral
in Brahn boots!' Except in this case, it was a wedding.
Somebody called Sam Martin insisted on grabbing my camera
so that I could be in a photo. Dress sense never was my
strong point and I wear a tie in the same way as my astro
friend, Sir Patrick Moore does, and for the same reason.
'No matter how straight it is to begin with - it always
ends up twisted'.
The
actual reason for this up date though is: It's
a sad world!
I
am still working on updating the pages of Wyenot to the
new style, and with this in mind, downloaded the server
log tonight to see which pages are the most popular, so
that I can make sure that I update these first.
The
page which has THE most views is the small River Wye webcam
window. This refreshes every 15 second and this shows approximately
100,000 frames per month. Second most popular is the home
page but there are others, such as Accommodation, Pubs and
Symonds Yat pages which get viewed something like 10,000
times per month.
The
above are the most visited pages, but slipping in between
the Accommodation and the Yat Rock pages, there is one other,
odd news page from 6th June 2007 which has around ten thousand
visits per month. I wondered why, so looked at its contents
and then the Google search strings which are taking people
to this page...
...The
page contains a warning from Herefordshire police about,
'Use a BB gun in town and you might face an armed police
unit'. Further investigation showed that people are ending
up on this page are actually searching Google for somewhere
to buy a BB gun. As I said, 'It's a sad world!' All
I hope is that the article is doing its job and putting
off those stupid enough to want one off actually buying
one!
Our
Aunt Hannah's passed away;
We'd her funeral today,
And it was a posh affair-
Had to have two p'licemen there!
The
'earse was luv'ly, all plate glass,
And wot a corfin! oak and brass!
We'd fahsands weepin', flahers galore,
But Jim, our cousin - what d'yer fink 'e wore?
Why, brahn boots!
I ask yer - brahn boots!
Fancy comin' to a funeral in brahn boots!
I will admit 'e 'ad a nice black tie,
Black fingernails and a nice black eye;
But yer can't see people orf when they die in brahn boots!
And
Aunt 'ad been so very good to 'im,
Done all that any muvver could fer 'im,
And Jim, her son, to show his clarss,
Rolls up to make it all a farce In brahn boots - I ask yer
- brahn boots!
While
all the rest Wore decent black, and mourning suits.
I'll own he didn't seem so gay;
In fact he cried best part the way,
But straight, he reg'lar spoilt our day
Wiv 'is brahn boots.
In
the graveyard we left Jim;
None of us said much to him.
Yus, we all give 'im the bird,
Then by accident we 'eard
'E'd
e'd given 'is black boots to Jim Small,
A bloke wot 'ad no boots at all.
So p'raps Aunt Hannah doesn't mind;
She
did like people who was good and kind.
But
brahn boots! I ask yer - brahn boots!
Fancy coming to a funeral in brahn boots!
And we could 'ear the neighbours all remark,
'Wot, 'im chief mourner? Wot a bloomin' lark!
'Why, 'e looks more like a bookmaker's clerk - in brahn
boots!'
That's
why we 'ad to be so rude to 'im,
That's why we never said 'Ow do!' to 'im.
We didn't know - he didn't say
He'd give 'is other boots away.
But
brahn boots!
I ask yer - brahn boots!
While all the rest Wore decent black,
and mourning suits!
But
some day up at Heaven's gate
Poor Jim, all nerves, will stand and wait
Till an angel whispers
'Come in, Mate. Where's yer brahn boots?'
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Ben
and Charlotte Martin on Thursday plus me in a tie. |
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So far this week, there has not been an awful lot news for
us to publish and there are two reasons for this. The first
is simply that it is a quiet time of year for local events.
The main reason though is that, Tina, Bernice and I went
to Chelmsford for a few days to attend a family wedding
- that of my sister's son, Ben Martin, and with Wyenot being
a two person operation, we could not cover the news in Ross
at the same time. Things will pick up later this week as
I have a few news jobs in the diary.
The
event we attended was really nice. As those who are friends
with us on Facebook and look in on the family stuff occasionally
will know, my little sister, Jan has a very serious brain
tumour, which effects her speech, memory and increasingly,
her mobility. Despite this, with help, she made it to the
medieval church in Chelmsford to see her son, Ben Martin
marry Charlotte Foreman. It was just one of those perfect
occasions for everybody concerned, and has been the main
topic of conversation in both the Wood and Foreman households
around the country, as well as the homes of friends ever
since we arrived back home. I was not there to take photos
but old habits die hard and there is just one below of the
happy couple. Congratulations Ben and Charlotte! (Who are
currently in Jamaica getting up to whatever newlyweds get
up to.)
Updating
Wyenot:
Since returning home, although there has not been much news
to cover, all bar one day of laziness, I have worked solidly,
morning until the next morning, updating the pages of 'Wyenot'
to the new style. This is one mammoth task, which probably
most local people will not even have noticed but it is something
which is already proving to be a massive boost to 'Wyenot's'
powers as a tourism magnet.
The
update is not just a matter of page pixel size. Over the
years, I have changed the page format in a minor way about
three times, but have never gone through the whole web site,
changing every single page. This time I am doing just that
and here is the reason it is making such a difference:
Every
day, many people enter the Wyenot web site via the 'back
door'. After searching Google for whatever, they end up
at 'a page' - be it one about local morris dancing, a bed
and breakfast establishment or perhaps a news item about
somebody they know. Once at that page, they often find what
they were looking for and then close it down, thinking that
that particular page IS 'Wyenot' - not realizing that there
are another 6,000 plus pages, some of which will almost
certainly provide further information. As I am updating,
I am adding the same link buttons to the main reference
pages that are on the home page, to all updated pages, thus
making it plainly obvious to first time, back door visitors
that there is much more to Wyenot than first meets the eye.
If, for example they end up at a random page about, say,
Raglan Castle, the buttons,
newly added to that page will then point them in the direction
of other places of interest in the Wye Valley and places
where they can stay whilst visiting the area.
I
am also specifically targeting people searching Google for
'the Wye Valley', now, rather than just 'Ross'. Ross-on-Wye
has long been known as the Gateway to the Wye Valley, and
so this will hopefully bring some of those heading for,
say, Tintern Abbey, to Ross-on-Wye
for a day. This brings me to another, rather disturbing
point but I will talk about that in a minute. For now, I
just want to say that the new strategy is definitely working.
I began by updating the Wye Valley related pages first -
before I left for Chelmsford. With this and the addition
of the HD video page, I have noticed an absolutely massive
increase in people visiting the accommodation pages. This
success was confirmed on Sunday, when one establishment
told me that their accommodation at weekends is now fully
booked, with the first available vacancy being the last
week in September.
Now
briefly, the disturbing point:
I was actually quite upset by this and it angered me for
days. On Bank Holiday Monday, I was at Ross Market, filming
the Charity Market when a person of some political importance
locally, whom I shall not name, approached me to make friendly
conversation, 'Ross is on the up, at last', he said. Rubbing
his hands. 'Lots of new shops coming'. I was pleased with
him. This is great for the town's future. Sadly though,
then he continued, 'And Monmouth is on the down.'
'That's sad,' I said.
I
just could not believe his reaction. 'No it's not. It's
good,' he gloated, rubbing his hands and laughing at Monmouth's
misfortune. 'It will stop people from Ross going there.'
I
am sorry but I beg to differ!
And from experience! Since
I started 'Wyenot', nine years ago, I have learned a lot
about this and that and how to attract tourism. All along,
I have found that very few people in Ross Town are willing
to support me by advertising. And in the beginning, not
all but most who did - once they realized how successful
the advertisements were, kept that information to themselves,
rather than share that knowledge with others. I suppose
this is because they imagined their share of business through
the medium becoming diluted, if more Ross businesses came
on board...
In
Symonds Yat, I found completely the opposite story. I started
with one business in Symonds Yat supporting me, and from
my Ross experience, thought that, would probably be that.
To my amazement, just a matter of days after that business
coming on board, I was driving my car along the Symonds
Yat West road when another vehicle coming towards me blocked
my way, so that I had to stop. He came running up to me.
'Glad I saw you!' He said, 'I have heard how well Debbie
at The Ark is doing from Wyenot and want to get on there.'
He came on board, told somebody else and within a week,
I was struggling to keep up with the Symonds Yat businesses
that wanted to take out an ad on Wyenot.
Not
only did the accommodation businesses do well but the owners
of Kingfisher Cruises phoned. They wanted to take an ad
because they had noticed people were enquiring about them
due to a photo I had taken for the Saracen's Head pub ad,
which simply had one of their cruise boats in the background.
Nowadays,
if I go to visit Symonds Yat, I always find myself amongst
good friends. In Ross - other than just a few people, I
can be amongst a crowd and feel utterly lonely.
I
shall let you into a secret now.
Five years after that man blocked my way with his car, and
with most of the Symonds Yat businesses now supporting Wyenot.
I can see on my server log that for every 1 person who arrives
at a page of Wyenot via Google searching for something 'Ross-on-Wye'
related, another 20 arrive by Google search for something
'Symonds Yat' related. Nine years ago, when I first started,
this situation was the complete reverse - even though I
still have the same basic, general coverage pages about
Symonds Yat and Yat
Rock on Wyenot to this day as I had then - albeit slightly
updated versions.
Be
happy about Ross being 'on the up' by all means. But please
do not gloat because other towns like Monmouth are apparently
'on the downturn'. If we all try to help one another, eventually
we will all find ourselves 'on the up'!
So
far,
I have updated about 1,000 pages. Only another few thousand
to go. It will take some time but I am getting through them
and, given a reasonable summer this year, Ross as a whole
should notice a big difference in tourist volume as a result.
Please ask your visitors - phone enquiries, 'Where did you
find your Ross-on-Wye information?' Tina does this at the
White Lion, without telling them who she is and 9 times
out of 10, they are actually looking at Wyenot.com whilst
they are on the phone. The purpose of this blog is not particularly
to drum up business for myself. I merely wish to point out
that helping one another rather than fighting against one
another really does work. The evidence is there for the
viewing on my server log, month after month after month.
Covering the tourist attractions in the whole of the Wye
Valley (including some in Monmouth when I eventually find
the time to get there) on Wyenot will help Ross.
The
HD films:
These are going down very well indeed! I stream these from
the 'Vimeo Plus' server, which is like a posh version of
'YouTube'. I have to pay for downloads (when people watch)
and although this is going to cost me several hundreds of
pounds per year, they are working well for the benefit of
the whole area, and so I am willing to carry these costs.
I am able to block them from being streamed on other web
media, so I know that Wyenot viewers only are getting the
benefit. If you look
at this page, which is the Symonds Yat time lapse video
I made about a month ago, scroll down the right hand side
of the page, below the video itself and you will see just
how much this, which is just one of the films, is being
watched. At the time of writing, 1,179 unique times in a
month. If you then click the 'See referrers' link, immediately
below the stats on that page, you will then see more detail
on referring pages - at the time of writing: 6,194 referrals
from 'Wyenot' in one month.
Looking
at the other videos I have on Vimeo will show similar information
and, if you excuse the pun, per length of time since making
it, the 'Wye Valley from the Air' film is taking off
even faster than the time lapse film. Here's hoping for
a successful 2009 tourism season for everybody!
Congratulations
Ben and Charlotte!
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Ben and Charlotte Martin on Thursday. |
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